MyOcean - Born in The Bahamas
BRAND IDENTITY | BRAND LANGUAGE | BRAND ARCHITECTURE | PACKAGING | NAMING
MyOcean is an artisanal gift store located in the Bahamas that connects with local artists to create and curate pieces that express the love of the Ocean and all that it brings to the local community. MyOcean required a refreshed and restructured identity in order to communicate artistry and connection to the local region while also creating opportunities to expand outside of the Bahamas. With brand hierarchy in mind, I created a Masterbrand language that leans into Oceanic references of water and artistry, and I created a brand language system that gives each collection an opportunity to stand on their own while remaining bold, unique and gestural.
Agency: Duffy & Partners
Creative Director: Joseph Duffy
Strategy: Nancy Kullas
Project Manager: Bridget Duffy
Designer & Art Director: Matthew Sullivan
