Hostess Brands - Corporate Responsibility Reports (2021-2023)
BRAND POSITIONING | EDITORIAL DESIGN | INFOGRAPHICS | UI/UX DESIGN
Hostess Brands, the parent company to Hostess who also owns Voortmans and Dolly Madison, was in need of assistance evolving their brand language in order to expand more effectively and coherently during their rapid expansion during the past 7 years. Hostess Brands sought to expand their brand language and avenue to communicate directly to investors via a Corporate Responsibility Report, known amongst other corporations as an Environmental, Social and Governance report. I helped build a brand language based on the initial strategy and later followed established brand guidelines to help build +40 paged reports for various formats and software utilizations that incorporated typography, color palettes, infographics, iconography, and UI interfaces that follow ADA guidelines for accessibility purposes.
Agency: Duffy & Partners
Creative Director: Joseph Duffy
Strategy: Nancy Kullas
Project Manager: Bridget Duffy
Designer: Matthew Sullivan
2020/2021
2021/2022
2022/2023
