Green Chem Laboratories
BRAND IDENTITY | BRAND LANGUAGE | BRAND ARCHITECTURE | PACKAGING
Green Chem Laboratories is an industrial and commercial cleaning company with many sought after attributes; Made in America, Woman Owned, Environmentally Responsible, Multiple products and Quick Turnaround Time. Tasked with refreshing the Green Chem Laboratories master brand and packaging system, I created a brand language that utilizes an immense yet curated toolbox of colors, patterns, spacing, typography and iconography to help communicate the above attributes while elevating the brand to a premium status within the product category. The Green Chem toolbox includes +120 icons, a color palette that includes +10 colors, 12 distinct patterns and a logo lockup that adapts to every product use case; a truly maximalist solution was required for this maximalist brand.
Agency: Duffy & Partners
Creative Director: Joseph Duffy
Strategy: Nancy Kullas
Project Manager: Bridget Duffy
Designer & Art Director: Matthew Sullivan
