Countdown - Design Direction Pitch
BRAND IDENTITY | BRAND ARCHITECTURE | PACKAGING | NAMING
Countdown, a creation of Wherehouse Beverage Co., is a potent THC seltzer that invites consumers into a realm of extraordinary experiences. Designed for those seeking the pinnacle of THC indulgence, Countdown boldly embodies power, anticipation, and a departure from reality. The brand's strength communicates a clear message – this is no entry-level product. My responsibility involved shaping a brand identity aligned with the Creative Director's vision, and developing a distinctive brand language. This language was seamlessly applied to cans of varying sizes, four packs, web design, and apparel in order to encapsulate the essence of Countdown's extraordinary journey.
Agency: Duffy & Partners
Creative Director: Joseph Duffy
Strategy: Nancy Kullas
Project Manager: Bridget Duffy
Designer: Matthew Sullivan
