BRAND IDENTITY | BRAND LANGUAGE | WEB DESIGN | PACKAGING
House of Juju was to emerge as a visionary brand, born from the collaboration between a distinguished James Beard award-winning chef and a seasoned Cannabis expert. Their shared expertise converged to craft a line of CBD-infused products dedicated to promoting health and wellness. Drawing inspiration from the opulence found in the world of high fashion, House of Juju aspired to redefine standards in quality, indulgence, and luxury within the cannabis industry.
My role in this project involved the development of a comprehensive brand identity, a refined brand language, an exquisite packaging system, and a seamless website UI/UX for House of Juju. Fueled by the lofty standards set by luxury brands, I navigated the creative process with a commitment to maintaining the brand's aspirational essence while seamlessly blending indulgence and serenity into every aspect of the design.
