PROFESSIONAL WORK
1Hundred Supply Co. - Concept Pitch
ART DIRECTION | BRAND IDENTITY | BRAND LANGUAGE | PACKAGING | SOCIAL MEDIA
1Hundred Supply Co. emerged as a cannabis brand fueled by the ethos of transcending the present, embracing authenticity, and striving for excellence. Drawing inspiration from the vibrant energy and diversity of Los Angeles, with a hint of inspiration from the mainstream hip-hop culture, the brand aimed to convey a bold and youthful identity, encouraging entry-level cannabis users to seize their moment and live life to the fullest. My responsibilities for this project included crafting the brand identity, developing a dynamic packaging system, art directing imagery infused with brand elements, and designing templates for engaging social media campaigns.
AGENCY: DUFFY & PARTNERS
CREATIVE DIRECTOR: JOSEPH DUFFY
STRATEGY: NANCY KULLAS
PROJECT MANAGER: BRIDGET DUFFY
DESIGNER: MATTHEW SULLIVAN
